Product Marketing Manager

Marketing - Bethesda, MD - Full Time

Summary

The Product Marketing Manager is responsible for putting the MARKET into the go-to-market. This means understanding market dynamics, trends, competitor positioning, and reseller motivations to set Brivo apart in a crowded and growing market. The Product Marketer sits in a critical spot between product management, sales, and marketing and owns the responsibility for telling compelling market-driven stories about what we do and how it solves customers, and channel partners, problems. The Product Marketer is a hands-on position, acting as a strategic contributor providing insights and recommendations, and developing business cases to drive the business forward. This role requires occasional travel to our Bethesda, MD headquarters. We welcome applications from East Coast candidates who are local/on-site, hybrid, or remote.

What will you be doing as the Product Marketing Manager?
A little bit of everything from managing product launches, creating messaging, tracking market trends, developing content, and developing business cases. The compelling thing about being a Product Marketer at Brivo is that every day is different. In this role, you will touch almost every part of the business.

Responsibilities

Know Your Customer, Competition & Market:

  • Conduct ongoing analysis into customers’ usage of current products, untapped opportunities, and tweaks to buyer and influencer persona
  • Follow and analyze market trends to position products and develop product marketing strategies (pricing, advertising, product launching) for the business
  • Conduct ongoing competitive analysis and quarterly intel refreshes for the field
  • Conduct both qualitative and quantitative research projects including win/loss,  user testing, messaging tests, in-depth interviews, and others to help gain insight into products and markets

Create & Execute Go-To-Market Strategies:

  • Understand routes to market (direct, indirect, 3rd party ecosystem) and develop  strategy and go-to-market plans that adapt to all potential revenue streams
  • Plan and participate in the launch of new services and products and brief internal teams about new products (sales, marketing, PR, etc.) and go to market priorities and initiatives to drive demand
  • Translate technical details into benefits for the user and create buyer personas based on target audience decision-makers and influencers
  • Manage timelines and deadlines for the development of new products with product management, engineering, or manufacturing departments
  • Research and recommend packaging and pricing strategies for new and existing products
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customer

Evangelize Brivo Products & Services:

  • Build product and portfolio messaging that communicates the vision and value of our products that set new products apart with  unique selling propositions
  • Craft compelling content for marketing channels (landing pages, ad campaigns, website) to promote our products, services, and brand
  • Speak and present about products to both external and internal audiences
  • Manage relationships in the analyst community

Qualifications

  • 5+ years of experience as a Product Marketing Manager, Product Manager, Technical Marketing, or in a similar role
  • Bachelor's Degree in Marketing, Communications, or a similar field
  • Must be an excellent writer for multiple channels and applications
  • Experience in market analysis and competitive research
  • Familiar with marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Detail-oriented and creative
  • Analytical mind and strong quantitative skills

About Us

Brivo, Inc., created the cloud-based access control and smart spaces technology category over 20 years ago and remains the global leader serving commercial real estate, multifamily residential, and large distributed enterprises. The company’s comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. Brivo’s building access platform is now the digital foundation for the largest collection of customer facilities in the world, protecting over 600 million square feet across 60+ countries. Brivo is privately held and headquartered in Bethesda, Maryland. Learn more at www.Brivo.com

Brivo is an Equal Opportunity/Affirmative Action Employer

Apply: Product Marketing Manager
* Required fields
First name*
Last name*
Email address*
Location *
Phone number*
Resume*

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

LinkedInLinkedIn profile URL:
Are you legally eligible to work in the U.S.? (All new hires are required to provide proof of eligibility to work in the U.S.)*
Will you now or in the future require sponsorship for employment visa status (e.g. H-1B visa status)?*
Are you willing to travel a few times every quarter (to Brivo's HQ in Bethesda, MD, tradeshows, or other customer-related events)?*
What is your desired salary for this position?*
How did you hear about this position?*
If you listed "Employee Referral" in the previous question, please list the employee's name below.
The following questions are entirely optional.
To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER
Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:
YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST
NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST
I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Name Date
Human Check*